Medical Center Featured on TODAY Show

Loma Linda University Medical Center Featured on TODAY Show

Thursday, July 31, 2008

LOMA LINDA, CA - If a picture is worth a thousand words, an entire segment of the TODAY Show must be worth far more than words. An NBC news correspondent by trade, George Lewis used the powerful tools at his disposal - storytelling and access to a world-wide audience - to get the word out about proton cancer therapy and his 9-week cancer treatment at the James M. Slater, M.D. Proton Treatment and Research Center at Loma Linda University Medical Center.

The segment aired on both the July 30th episode of the TODAY Show in its 8:00 a.m. hour and NBC's Nightly News show at 6:30 p.m. It chronicles Lewis from his prostate cancer diagnosis, to his search for the best treatment options to his cancer treatment experience at Loma Linda University Medical Center. Lewis selected Loma Linda's specialized facility as the ideal place for treatment because it specializes in the revolutionary proton radiation therapy. In contrast to alternative cancer treatments, proton therapy is painless and noninvasively targets cancer patients' diseased tissue with pinpoint accuracy, causing a reduced change of experiencing side effects.

"They joke about a 'radiation vacation," Lewis said in his segment. "And in some ways, I feel blessed to have made these discoveries and to have the ability now to go on with my life."

As Lewis cherishes the new chapter in his life, it seems evident that his story will lead to future chapters in others' lives by raising awareness of proton therapy in general as well as Loma Linda University Medical Center's high-tech healthcare facilities and treatments. Following the premiere of Lewis' self-produced news segment detailing his personal fight with cancer, Loma Linda University Medical Center along with its Proton Therapy and Treatment Center received an overwhelming amount of inquiries and referrals via their respective websites. On just July 30th alone, the number of website visitors almost quadrupled.

To this day, Loma Linda University Medical Center strives to provide the latest groundbreaking treatments to support and sustain the lives of their patients, whatever their healthcare needs. In addition to proton cancer treatment and therapy, Loma Linda also offers acclaimed services in pediatric heart surgery, neurosurgery, transplantation, and orthopaedics in order to fulfill its mission to "make man whole" by continuing the healing ministry of Jesus Christ in a setting of advancing medical science.

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About Loma Linda University Medical Center

A globally recognized leader in health care, Loma Linda University Medical Center operates some of the largest clinical programs in the United States in areas such as neonatal care and outpatient surgery and is recognized as the international leader in infant heart transplantation and proton treatments for cancer. Each year, the institution admits more than 33,000 inpatients and serves roughly half a million outpatients.